From a recent question in the forums:
I think the same fundamental tenets that make a good business in any
industry apply to VLJ manufacturers as well. Not the least of which is
capitalization. The clear survivors will be Cessna and Embraer. Both
companies have multi billion dollar existing product lines and
extensive and successful jet building experience, are well capitalized,
and in the case of the Mustang already have a three year order book.
The Mustang is a good example of prospective consumer demand in the VLJ
market segment. Cessna delivered the product that was promised in the
time frame promised and as anyone who has flown one can tell you, it is
a wonderful machine. Another indication of the strength of the VLJ
market is the robust demand for similarly capable turboprop aircraft.
There are a number of owner pilots like me, who are tired of flying
high performance singles without FIKI, pressurization and and the
reliability of a turbine engine. Right now all of those upgrade orders
are going to the turboprop manufacturers, but the moment VLJs like the
Mustang are available in a reasonable time frame, I predict there will
be an exodus from the turbo prop to the turbo fan. There will always
be a place for the single engine turbo prop simply due to the reduction
in operating expenses with a single engine. However, the desirability
and mystique of operating a jet is clearly compelling. The twin engine reliability components whether real or imagined will also weigh on the
decision making of some. Statistically single engine turbines have a comparable safety record to multi engine turbines, but for the same
reason the Cirrus SR22 has become the single best selling plane in GA,
the twin engine VLJs similarly will flourish due to the "just in case"
component.
Honda will most likely survive as well given the
funding and name recognition. More importantly, Honda does not fail at
much of anything. They have shown themselves to be careful students of
the markets they intend to enter. Diamond and Cirrus as single
engine turbine VLJs have a good chance of surviving as well given their
successful existing product lines and reasonable funding. The
dark horse in the mix is Epic. With the recent 200M infusion from
Mallya, innovative product spectrum, and Canadian certification its a
reasonable bet. How Piper's history of bankruptcy will influence the development of the Piper Jet is unknown, but its a natural step up from the Meridian and hopefully will avoid the structural issues that have plagued the PA46. Piper has a long history in GA, but the amount of money required to bring a clean sheet jet design to the market cannot be underestimated.
The rest including Eclipse, Spectrum, Excel, and Adam
will be tango uniform eventually. How these products will survive
following a restructuring remains to be seen.