I have always been a fan of Eclipse and the 500. It is not
because I am attracted to the self aggrandizing behavior of Vern Raburn, or to
any other questionable facet of a company plagued with chronic under delivering
disease, but to its innovation and vision. Raburn seems to be a blowhard
with an uncontainable ego that jeopardizes the future of his company and
vision, but his bleeding edge approach to aviation transportation has forced
other companies into a competitive role.
Cessna is now consistently selling and producing a quality light jet in
the Mustang. Embraer like Cessna has
plenty of real world experience building jets and the funding to back the
phenom line. The question for Eclipse is
when do you stop selling a dream and focus on reality? Aviation Week has a good
article capturing the current state of dysfunction on the foundering Eclipse. I would love to see Eclipse transform itself from
a marketing machine into a production company capable of handling half the volume
it promises, but that still leaves it in the red. Raburn desperately needs to eat crow and go
talk to the Klapmeier brothers in Duluth to learn how the best selling manufacturer
(Cirrus) in general aviation balances marketing and production. The bottom line is simple, Eclipse must
change their model and raise prices to a point that will allow profitability at
sustainable production numbers.