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Very Light Jet Talk

Eclipse 500-Get Real

I have always been a fan of Eclipse and the 500.  It is not because I am attracted to the self aggrandizing behavior of Vern Raburn, or to any other questionable facet of a company plagued with chronic under delivering disease, but to its innovation and vision.  Raburn seems to be a blowhard with an uncontainable ego that jeopardizes the future of his company and vision, but his bleeding edge approach to aviation transportation has forced other companies into a competitive role.  Cessna is now consistently selling and producing a quality light jet in the Mustang.  Embraer like Cessna has plenty of real world experience building jets and the funding to back the phenom line.  The question for Eclipse is when do you stop selling a dream and focus on reality?  Aviation Week has a good article capturing the current state of dysfunction on the foundering Eclipse.  I would love to see Eclipse transform itself from a marketing machine into a production company capable of handling half the volume it promises, but that still leaves it in the red.  Raburn desperately needs to eat crow and go talk to the Klapmeier brothers in Duluth to learn how the best selling manufacturer (Cirrus) in general aviation balances marketing and production.  The bottom line is simple, Eclipse must change their model and raise prices to a point that will allow profitability at sustainable production numbers. 

Published Monday, October 01, 2007 7:41 AM by JoeN

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